Job Detail

Product Design, Lead


Job Description

Headquartered in Singapore with offices in Germany, Ukraine, and India, Affinidi empowers Data Owners like you and me to control and selectively share our verifiable credentials through decentralized technologies. Affinidi, along with Trustana and GoodWorker, are separate ventures under the LemmaTree Group, founded and funded by Temasek, a global investment firm. 

Affinidi partners with governments and stakeholders within the travel and aviation, healthcare, and technology space to build a trusted ecosystem that enables safe travels across the globe through Affinidi TravelWe also deploy decentralized technology and verifiable credentials to global businesses within financial services, to redefine the way they serve organizations and individuals, through Affinidi Finnovate.

As an employer, we’re more than just a workplace. We believe in the strength of our diversity of thought and experiences. We love the journey as much as the destination, and we love belonging to a team that prides itself on mutual respect. 

If you're passionate about decentralised technologies, we’d love to speak with you. 

About Affinidi India: 

Affinidi India focuses on achieving the Affinidi vision in India market across various verticals viz. Financial Services, Skills, Healthcare by creating disrupting technological solutions for democratizing data and verifications in a privacy and security centric way. 

We are looking for a Product Designer with the following attributes: 

Empathy for People - You are dedicated to meeting customers’ expectations, and can establish and maintain effective customer relationships.  

Data-driven approach - You often propose solutions or make a point in a logical and objective manner, substantiated with accurate data and evidence.  

Problem Solving You can easily identify and solve complex problems in a methodological manner.  

Innovation You can be trusted to come up with new, unique and wild ideas and are often seen as original and value-adding in brainstorming settings. 

Collaboration & alignment You are often seen as a team player, easily gaining trust and support of your team and others. You can quickly find common ground when solving problems. 

Job Requirement

The Essence of this role: 

Product Design lead at Affinidi, India is a senior role in which the person will lead UX design efforts of all the products we are building. Managing a team of UX designers to deliver great user experience is the core mandate the leader would drive. 

What you’ll do:  

  • Own delivery of all design work for our Enterprise SAAS Platform & Consumer applications. 
  • Be the voice of our customers, preparing for and conducting quantitative and ethnographic research to deeply understand customer needs and behaviors 
  • Summarize relevant research insights, complete these with data analytics, and collaborate with teams to make actionable design decisions 
  • Structure and communicate our customer understanding by creating personas, customer journeys and design blueprints
  • Leading regular creative sessions and create an environment of learning amongst the team members to guide them through their quest for better user experience and creative user interfaces
  • Be involved in multi-disciplinary design sprints, involving wireframing, prototype designing and hand-over to engineering team
  • Contribute to high-level strategic decisions from a design perspective in collaboration with product leaders while they conceptualize end-to-end solutions. 
  • Go hands-on in UX design to deliver user centric designs to support product development 

You should apply if you possess: 

  • Deep knowledge and experience of UX design & research 
  • Significant track record shaping real-world user experiences and delivering tangible products and services to market,  designing products from conceptualization to continuous improvement in market 
  • Hands-on knowledge for creating a powerful UX/UI in mobile apps and websites 
  • Managed a design team of not less than 3 Designers with ability to guide and mentor the design team to deliver great output. 
  • Ability in illustrating and presenting design options using process flows, prototypes, and sitemaps along with thorough research and analysis 
  • Proficiency with rapid prototyping and visualization tools such as Figma, Sketch, Invision etc.  

Equal Opportunity Statement

Our company embraces diversity in all of its forms and fosters an inclusive environment for all people to do the best work of their lives with us. We're an equal opportunity employer. All applicants will be considered for employment without attention to ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity status or disability status


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