Job Description

To work with StarHub is a great opportunity if you love combining communication, technology, new thinking, business, and customer experiences.
We are looking for a creative and passionate marketer to join our team as Manager/Senior Manager, Marketing and you will be responsible for :

(A) Product Conceptualisation

• Leading discussions in development of strategic plans, formulate product strategies and roadmaps through comprehensive analysis of market needs, target segment, competitor movements and industry trends.
• Leading discussions in defining and establishing strategic opportunity in the Consumer space, market segments and marketing propositions.
• Driving take-up across Postpaid Mobile plans, Device sales, as well as new business verticals of Gaming, Content, Insurance, and more.
• Proactively monitor and review business performance metrics and competitive landscape to gather insights, develop recommendations and execute response actions.
• Collaborate with Finance and Pricing teams to perform financial simulations, profitability analysis and business case to support new pricing and product initiatives.
• Work closely with head of Product Marketing to define short- and long-term product and retail promotional roadmaps
• Drive collaboration with strategic partners, e.g., device partners, content partners, other organisations, etc.

(B) Product Development and Management

• Working with Product teams for overall end-to-end product management and development
• Coordinate the Consumer mobility product portfolio of Mobile Plans, as well as new verticals for Gaming, Content, Insurance and more to drive product enhancements, system, to ensure it meets and is aligned with business objectives to grow subscriber base and revenue, achieve targets, and ensure optimal customer experience.
• Working cross-functionally with Product, Sales, Customer service, IS, Network, Finance, Risk management, Digital marketing, device team and etc., to define and deliver the right solutions, promotional offers and go-to-market strategy and execution.
• Custodian of the policy and processes of mobility products. Responsible for improvements and timely communication of policies, processes and improvements to all stakeholders
• Curation of the Knowledge Management portal for reference by front-liners and internal stakeholders

(C) Reporting and Analysis

• Conduct and evaluate business analysis & product performance forecast
• Track business performance; GA, Recon, Churn, device sales and ARPU
• Analysis of consumer usage behaviour and identify new products/services opportunities
• Track competitors’ activities and business intent with counter measure