Job Detail

Assistant Vice President, Digital Services


Job Description

• Overall ownership of StarHub’s Consumer Apps.

• Lead strategic planning including the identification & commercial strategic goals, objectives, and resource allocations.

 • Identify growth & customer engagement opportunities through the development of new capabilities, product/ services, initiatives.

 • Drive user engagement, activation, usage, retention, cross sell and upsell across all Consumer product lines through the app.

• Develop the roadmap for digital self-serve and support for the Consumer Business Group in consultation with several business units to integrate new products, promo schemes, self-service flows and enhance functionalities / improve online journeys, NPS and automation features.

• Collaborate and drive business stakeholders to meet digital service and support targets, digital self-service adoption, influence offers and campaign strategy to maximize quality traffic and online conversion rate. 

• Engage with UX, Analytics and various stakeholders to develop wireframes, document user stories, process flows, develop A/B test plans to optimize conversions.

 • Partner IS and vendors (scope/timeline/quality) to communicate requirements and ensure testing activities meet the delivery timeline. 

• Monitor and optimize the performance across all KPIs.

 • Support business partners and team to resolve production issues timely; be hands-on and proactive in finding solutions or patterns, coaching, and assisting team members to facilitate operational activities. 

• Demonstrate day-to-day cross-functional leadership for managing business stakeholders.

Job Requirement

• Degree in management / marketing or related field 

• Min 8+ years of eCommerce/telco/ a high performance environment (e.g. consumer experience in financial industry or top tier FinTech, eCommerce industries) 

• Minimum of 5 years’ experience in payments and fintech industry

• Min 6 years of management experience leading teams

• Good understanding of the payment landscape

• Good understanding of dynamics between design, engineering, product, applications and customer service. 

• Extensive knowledge of digital service processes, digital platforms, technical markets, customer engagement solutions and tools, technology trends, customer buying patterns and budgeting

• Proven experience proven track record as a Digital channel owner with extensive experience in UX/UI design for eComm, project management and understanding of the disciplines required to drive MAU and transactions

• Deep understanding of markets, customers, and competitors to target needs and drive engagement

• Ideally familiar with Agile/SCRUM practices 

• Must have knowledge in digital media advertising, competitive strategies, product marketing and product management 

• Excellent communication skills in writing, presentation, negotiation and influencing

• Ability to lead, to innovate, set strategy and drive result 

• Proficient in driving digital adoption and digital channels development 

• Aware of key industry trends , technologies in today global digital communication landscape 

*We regret that only shortlisted candidates will be notified.


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