Job Detail

Senior Manager, Digital Sales


Job Description

As we double down on the Digital front across Product lines, Customer Engagement, Channels, IT and Systems, we continue to place great emphasis on extracting value from Connectivity whilst enriching Customer Experience across all Digital touchpoints

We have an exciting opportunity for an experienced eCommerce Senior Manager with proven track record in building and managing online store and Market place

Objectives of the Role

  • Accountable for meeting and exceeding digital sales targets for the Consumer Business Group across all product lines on the StarHub Online Store
  • Drive digital growth and adoption through sales and marketing, platform features and functionalities, consumer engagement tools
  • Set and implement eCommerce strategy for StarHub Online Store 
  • Lead and work in a cross-functional team with members across UX, Analytics, Marketing/Marcom, Product and Customer Service. 



  • Develop the growth roadmap for digital growth for the Consumer Business Group in consultation with several business units to integrate new products, promo schemes, self-service flows and enhance functionalities / improve online journeys, NPS and automation features.
  • Collaborate and drive business stakeholders to meet digital sales target and digital self-service adoption, influence offers and campaign strategy to maximize quality traffic and online conversion rate.
  • Engage with UX, Analytics and various stakeholders to develop wireframes, document user stories, process flows, develop A/B test plans to optimize conversions.
  • End to end management of online store platform
  • Monitor and optimize the performance of sales, on-site conversion (CVR), identify issues in drop-off 
  • Support business partners and team to resolve production issues timely; be hands-on and proactive in finding solutions or patterns, coaching, and assisting team members to facilitate operational activities.
  • Demonstrate day-to-day cross-functional leadership for managing business stakeholders.

Job Requirement

  • Degree in Management, Marketing or closely related field
  • Min 7 years of eCommerce/telco /a high performance environment (e.g., consumer experience in financial industry or top tier FinTech, eCommerce industries)
  • Min 5 years of management experience leading teams 
  • Extensive knowledge of digital sales processes, digital platforms, technical markets, pricing models, channels of distribution, technology trends, customer buying patterns and budgeting
  • Proven experience proven track record as a Digital channel owner with extensive experience in UX/UI design for eComm, project management and understanding of the disciplines required to drive traffic and conversion.
  • Experienced in developing Digital Go-to-market strategies 
  • Deep understanding of markets, customers, and competitors to target needs and drive sales
  • Ideally familiar with Agile/SCRUM practices
  • Must have knowledge in digital media advertising, competitive strategies, product marketing and product management, platform management
  • Excellent communication skills in writing, presentation, negotiation and influencing
  • Ability to lead, to innovate, set strategy and drive result
  • Proficient in driving digital adoption and digital channels development

Aware of key industry trends, technologies in today global digital communication landscape


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