Job Detail

Campaign Ops Specialist


Job Description

Purpose of the Role 

  • Promote data-driven culture for business campaigns, facilitate data analytics for informed decision and orchestrate data flow for campaigns 


Role Attributes1 

  • Help campaign manager to operate business campaigns and optimize operation efficiency 


Key Responsibilities 

  • Conduct data discovery and other data exploration activities to identify trends and business opportunities to grow the business 

  • Recommend to business stakeholders for the best opportunity and practice with analytics 

  • Develop and execute marketing campaigns to support customer acquisition, cross sell and up sell within the data team. 

  • Design management reporting & visualization using BI tools 

  • Work with Tech team to define the data pipelines for campaign data flow 

  • Be the go-to person in data team for campaign related activities 

  • Automate business process to cultivate autonomous data-driven mindset among business stakeholders under proper data governance and minimize human intervention  

  • Meet the compliance needs to avoid breaching of regulatory requirements or misconduct 


Key Decisions within the Role 

  • Campaign recommendations based on the data insights 



  • Distribution Effectiveness   

Job Requirement



  • Familiar with business campaign procedures and practices 

  • Experience working in a company with data-driven and customer-centric culture 

  • Familiar with SQL language 

  • Familiar with Qlik, Tableau or PowerBI  

  • Good to have: knowledge of advanced analytics, machine learning, Hadoop/AWS components 

  • Strong project management and communication skills 

  • Flexible to work both independently as well as part of a team 

  • Good communication and stakeholder management skills 



  • Bachelor’s degree or above in Statistics, Computer Science, Mathematics, Business Analytics, Economics, or Similar 



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