Job Detail

MarTech Lead


Job Description

  • Plan, consolidate and recommend the overall stack of martech requirements
  • Improve MarTech stack utilization and drive marketing performance and customer personalisation including areas such as:
    • Web analytics tools
    • Journey management and personalization
    • Email marketing tools
    • Campaign and leads management
  • Integrate and standardise existing martech stack, including working with vendor to build strategy to bridge identified gaps
  • Leverage existing martech solutions like Adobe campaign, Adobe Target and Adobe Analytics
  • Design and manage internal workflows and processes with stakeholders, and ensure adoption of martech stack and analytics as part of product build
  • Integrate martech with non-marketing platforms where required (e.g. leads management system, advisory apps)
  • Operate martech products as an administrator, including martech budget
  • Perform security reviews such as data privacy and compliance reviews of martech solutions
  • Oversee martech governance such as ensuring martech stack is up-to-date
  • Oversee marketing related analytics to ensure effective tracking and recommendation to improve communication performance
  • Support vendor relationship and commercials management for key MarTech tools

Job Requirement

  • Strong background in martech with minimum 8 years demonstrable experience
  • Effective communicator equally at ease with business and technical stakeholders
  • Curiosity & a real passion for to drive customer enagement
  • Strong project management experience
  • Team player with leadership qualities


Full Name*
Email address*
Upload a different Resume (Your application will be submitted using this resume instead)
Choose a file
Only .pdf is allowed