MarTech Lead
Job Description
- Plan, consolidate and recommend the overall stack of martech requirements
- Improve MarTech stack utilization and drive marketing performance and customer personalisation including areas such as:
- Web analytics tools
- Journey management and personalization
- Email marketing tools
- Campaign and leads management
- Integrate and standardise existing martech stack, including working with vendor to build strategy to bridge identified gaps
- Leverage existing martech solutions like Adobe campaign, Adobe Target and Adobe Analytics
- Design and manage internal workflows and processes with stakeholders, and ensure adoption of martech stack and analytics as part of product build
- Integrate martech with non-marketing platforms where required (e.g. leads management system, advisory apps)
- Operate martech products as an administrator, including martech budget
- Perform security reviews such as data privacy and compliance reviews of martech solutions
- Oversee martech governance such as ensuring martech stack is up-to-date
- Oversee marketing related analytics to ensure effective tracking and recommendation to improve communication performance
- Support vendor relationship and commercials management for key MarTech tools
Job Requirement
- Strong background in martech with minimum 8 years demonstrable experience
- Effective communicator equally at ease with business and technical stakeholders
- Curiosity & a real passion for to drive customer enagement
- Strong project management experience
- Team player with leadership qualities
Singlife
About SinglifeSinglife is the region’s fastest scaling technology company that focuses on holistic financial well-being. Singlife is also the first independent life insurance company licensed by the Monetary Authority of Singapore since 1970. As a testament to the strength of Singlife's strong capital base and governance, it successfully acquired Zurich Life Singapore’s business portfolio and achieved more than SGD6.6 billion in life insurance coverage. Singlife is on a mission to change the way people look at growing their wealth and ensuring a financially-secured retirement. To attain this vision, Singlife builds itself as an efficient company seamlessly integrating cutting-edge technology capabilities via a swathe of consumer-centric products so as to enable our customers to live their best lives with complete protection.Our Mission- A connected financial experienceAt Singlife, our mission is to unlock the potential of money for you. We are building a connected financial experience by leveraging smart technologies to make insurance digital and mobile-first.What we OfferAccessibility- View policy information through your mobile device, tablet, or desktop.Affordability- Get better coverage at a much friendlier price.Convenience- Sign up online and get covered in minutes.Transparency- Customise coverage and policy features and receive real-time quotations.
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